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MARKETING AND COMMUNICATION
Marketing
and communication are pivotal components of LECET’s approach
to union-sector market share enhancement. LECET uses
marketing strategies that include:
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Public
Awareness Campaigns: LECET constantly promotes trust and
goodwill within the Union along with management/employee
cooperation. Radio commercials, billboards, videos, direct
mail campaigns and press releases are just a few ways LECET
promotes this message.
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Publications: A quarterly
magazine and a bimonthly newsletter contain interesting and
focused information relating to union labor, management and
other timely industry news.
• Career
Fairs/Recruitment - LECET
participates in career fairs at local high schools and vo-tech
institutions throughout Southern Nevada to introduce students to the
construction industry.
•Trade
Shows - LECET promotes union labor
at various construction related trade shows.
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Promotional Material: Folders,
brochures and other written pieces explain the various goals
of the Laborers’ Training Center, LIUNA. LECET and more.
These are distributed at career fairs, training demos.
Legislative gatherings and union functions.
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