Marketing and Communication

Marketing and communication are pivotal components of LECET's approach to Union-sector market share enhancement. LECET uses marketing strategies that include:

Public Awareness Campaigns: LECET constantly promotes trust and goodwill within the Union along with management/employee cooperation. Radio commercials, billboards, videos, direct mail campaigns, and press releases are just a few ways LECET promotes this message.

Publication: A quarterly magazine and bimonthly newsletter contain interesting and focused information relating to union labor, management, and other timely industry news.

Career Fair/recruitment: LECET participates in career fairs at local high school and vo-tech institutions throughout Southern Nevada to introduce students to the construction industry.

Trade Shows: LECET promotes Union labor at various construction-related tradeshows.

Promotional Material: Folders, brochures, and other written pieces explain the various goals of the Laborers' Training Center, LIUNA, LECET, and more. These are distributed at career fairs, training demos, legislative gatherings and Union functions.